I help startups build outbound engines and hire high-performing SDR teams. After scaling a Sales Development org from 4 → 37+ reps across Series B to Series E, I now work with a small number of founders on two things: outbound systems and SDR hiring.
Book a Free Intro CallHost of the Everlasting Development podcast · SDR Leaders of USA · SDRLeader.com
Built the SDR organization from scratch — compensation frameworks, playbooks, recruiting pipelines, performance systems, and enablement programs.
I work with founders and sales leaders on outbound strategy and SDR hiring — the two things that determine whether your pipeline engine works or doesn't.
Best for startups building outbound for the first time or fixing an underperforming SDR team.
Best for companies hiring their first SDRs or struggling to identify strong candidates.
2–3 week review of outbound strategy, messaging, metrics, and workflows with implementation roadmap.
Monthly leadership support: weekly calls, pipeline review, coaching frameworks, hiring support.
Complete SDR hiring system: interview process, scorecards, evaluation criteria, and ramp plan.
Join interview panels or help evaluate candidates with written assessments.
"Most companies don't fail at outbound because of effort — they fail because the systems, messaging, and hiring frameworks aren't built correctly."
Frameworks that drive pipeline, not theoretical sales advice.
Build outbound processes that scale with your team.
Hire, develop, and retain high-performing SDRs.
My career started in door-to-door solar sales — the hardest version of selling there is. I was the #1 SDR across 15 markets. From there I moved into SDR leadership and built sales development organizations from the ground up, multiple times over.
I've scaled SDR teams from zero to 37+ reps, designed compensation structures across five market segments, and rebuilt teams six times through promoting high performers into closing and leadership roles. Of the 40+ SDRs I've hired, 13 were developed into account executives and 7 moved into leadership positions.
I now work with a small number of founders and sales leaders who are building outbound for the first time or trying to fix what isn't working. My focus is practical systems that produce pipeline — not theory.
I work with a small number of startups at a time to give focused, high-impact support. If you're building or fixing an SDR team, let's connect.
Book a Free Intro CallOr reach out directly: frankiejorquez@gmail.com